OIP Style - What is millenial pink?

If you haven’t noticed the surge in popularity with this pink hue, then where have you been?! Say hello to the new “IT” colour. It has dominated our screens and now anything you can think of is pink. Shoes, apparel, handbags, make-up, hair, furniture, interior...THINK PINK! Millennial pink. No longer known as “girly” or associated with being too feminine for some, this colour is the latest craze and is here to stay. We welcome you millennial pink, you’re so pretty and OIP!